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The Tale of Genji, a love story written by Murasaki Shikibu.
The national treasure "Hatsune no Choudo (The furnishings of Hatsune)" is an elaborate reproduction of a scene from the tale.
To commemorate the 135th anniversary of Bankaku Sohonpo, mio.matdsumoto has collaborated with the Tokugawa Museum of Art, which holds the Hatsune no Choudo, to create artwork and design, and the Hatsune no Choudo has been reborn as a new package from Bankaku Sohonpo in the current sense.
Client : BANKAKU Co.,Ltd.
Art direction : mio.matsumoto
Design : OFFICE mio.matsumoto
Artwork : mio.matsumoto
Coordination : medium, ltd.
Bankaku
Hime Yukari Hatsune no Choudo
PACKAGE DESIGN
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